The GPT Trap: Why creative teams are burning hours with a tool that “saves time” — and how to fix it.

This 4-page brief breaks down why GPT keeps failing creative teams, and what real AI infrastructure looks like when it finally works.

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Inside you’ll learn:

• The hidden costs of generic GPT — and why half-baked drafts eat payroll instead of saving time.
• Why “scale” is a false promise without precision, and how GPT multiplies rework upstream.
• The fidelity gap that drains brand trust and forces leaders back into cleanup.
• What real AI infrastructure looks like: configured for how you work, trained on your judgment, and built to last.

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Get the 4-page breakdown: